Transform every recommendation into an explosive digital opportunity!
Digital prospecting following a word-of-mouth introduction requires an understanding of the needs of prospects and the use of digital marketing tools such as personalised emailing and social media. Authentic communication and behavioural tracking ensure strategies are adjusted in real-time for maximum conversion.
Attract attention
The power of word of mouth.
Le bouche à l'oreille est l'un des leviers marketing les plus puissants. Selon Nielsen, 92 % des consommateurs font confiance aux recommandations de leurs pairs plus qu'à toute autre forme de publicité. Mais comment s'assurer que chaque recommandation ne se perde pas en chemin? En digitalisant et en optimisant ce processus!
Are you sure that your current word-of-mouth strategy is turning every recommendation into a tangible digital opportunity?
How does your brand leverage digital tools to maximise the value of your customers' recommendations?
What percentage of referrals do you think you are currently losing due to a lack of optimised digital prospecting, and how do you plan to rectify this?
Generate interest
Digitise and amplify the recommendations.
The use of digital prospecting tools allows for the effective structuring and exploitation of each recommendation. Here are some key strategies:
- Personalised emailing: A message tailored to the prospect's history enhances engagement.
- Digital networking: LinkedIn and other platforms allow for the development of authentic professional relationships.
- White papers and exclusive content: Providing free value establishes a relationship of trust.
- Suivi et scoring comportemental : Des outils comme HubSpot ou ActiveCampaign aident à comprendre et anticiper les besoins.
Transformez chaque recommandation en conversion!
Adopt digital prospecting tools to maximise your growth opportunities.
Provoke desire
The win-win approach.
Our clients have managed to maximise their conversion rate through a structured approach. Here are some testimonials:
"Oh yes, I often hear about it. People leave us good comments, but I don't know how to highlight them."
M. Chappuis - propriétaire d’une PME de services de réparation et transformation
"Thank you, Mrs Viret. You have given me clear and actionable insights. I look forward to seeing how these ideas can help us transform our digital prospecting."
Mr. Jaton, the CMO of a B2B SME
Another effective lever? Encourage your partners to share the gains from their recommendations, for example through commissions or exclusive benefits.
Take action
Integrate these best practices.
Don't let any recommendation go unaddressed! Here's how we can support you:
- Audit of your current processes to identify areas for improvement.
- Implementation of digital tools to automate and optimise the tracking of recommendations.
- Training your teams for effective adoption of best practices.
- Analyse régulière et ajustements stratégiques pour garantir une croissance continue.
